Touch 1 – Awareness / Problem Introduction

Email Subject Line Ideas:

• “Are you overpaying hidden import duties?”
• “Quick tariff savings check for {{Company}}”

Email Body:

Hi {{First Name}},

Many importers don’t realize 3–8% of their landed cost is lost to tariff misclassification or missed trade program opportunities.

We recently helped a {{Industry}} company recover $2.1M in annual duty overpayments simply by optimizing their HTS codes and leveraging free trade agreements.

Would you be open to a 5-minute tariff leakage assessment? I can run it confidentially based on your public import data.

Best,
{{Your Name}}

LinkedIn Connect Message:

Hi {{First Name}}, noticed you manage trade/logistics at {{Company}}. I help companies recover tariff overspend through classification & FTA automation — thought it might be relevant to connect.

Touch 2 – Insight / Hook

Email Subject:

“Quick tariff simulation for {{Company}}?”

Email Body:

Hi {{First Name}},

Based on {{Company}}’s import profile, there may be up to X% in recoverable duty exposure — especially if you’re sourcing from {{Country}}.

Would you be interested in a HTS reclassification simulation to quantify the exact savings?

Happy to send you a before vs. after comparison.

Best,
{{Your Name}}

LinkedIn Follow-Up Message (after connect accepted):

Thanks for connecting! Quick Q — do you currently optimize HTS codes manually or via automation? Curious how you handle tariff strategy today.

Touch 3 – Social Proof / Case Study

Email Subject:

“Case Study: {{Similar Company}} saved $1.4M on tariffs”

Email Body:

Hi {{First Name}},

Sharing a quick win:

{{Similar Company}} was importing $XXM annually from China.
After reclassifying 140 SKUs and applying USMCA where eligible, they reduced duties by 27%.

If you’d like, I can benchmark {{Company}} similarly — no cost, just actionable insight.

Should I send over a sample report?

Best,
{{Your Name}}

Touch 4 – Direct CTA / Breakup Style

Email Subject:

“Worth exploring tariff savings or should I close this out?”

Email Body:

Hi {{First Name}},

Not sure if tariff optimization is a current priority — happy to close the loop.

Just let me know:

• ✅ Send the savings simulation
• 🤷 Maybe later this quarter
• ❌ Not relevant

Either way, appreciate the clarity!

Best,
{{Your Name}}