As a marketer myself, I consistently need to track, monitor and analyze my implemented marketing campaigns, gain a better insight into our customers’ digital journey, review analytics on social media data, and automate marketing to ensure lead conversion and lead tracking.
On February 16 at the IBM PartnerWorld Leadership Conference in Orlando, Florida, we were awarded the IBM Beacon Award as a finalist for Excellence in Marketing – awarded to us for developing and executing marketing analytics in-house to achieve the goals I mentioned above.
This prompted us to launch a new offering called Marketing Analytics 2 Action (MA2A) for our customers, marketers and sales teams around the globe. MA2A is a set of tools that provides social media and predictive analytics, customer intelligence, marketing automation and more.
For more information on the launch of our new offering, check out our press release:Â IBM Premier Analytics Partner, Cresco International, Launches Advanced Marketing and Customer Analytics Offering.
We are very excited about this offering and really hope that we can take the idea of marketing analytics and digital marketing analytics to a whole new level. Questions? Feel free to let me know – comment in the box below and I will get back to you asap.
