Allow the system’s built-in intelligence give you increased clarity and insight for the many decisions you have to make.
Promotions with AI
CPG companies spend between 11% and 27% of revenues on trade promotions and 72% of this spend does not break even.
Next to cost of goods sold, trade promotion spending is the largest expense on a manufacturer’s P&L. However, its effectiveness can be very hard to measure. Promotional assessment is most effective with a solution that uses machine learning, modern optimization techniques, and proven advanced analytics strategies. Brücke, the decision support solution brought to you by the experts at Cresco International, in collaboration with Red Hat, can help you better navigate trade promotion decision making.
The Cresco Approach
Fill out the form below to get online access to the Trade Promotions with AI solutions brief.
By integrating Brücke into your trade promotion process, you’re just six weeks away from better identifying the value in your campaigns, understanding where weak performers may be, and optimizing your event calendar for maximum ROI.