Why AB Testing have a Unique Advantage for Marketing Analytics in Big Data Era
The process of A/B split testing is a fairly new subject which relates to the old scientific method that was called a controlled experiment. While
July 3, 2018
Predictive Customer Analytics using Decision Trees with Scikit
The tree-based techniques used for regression or classification have been some of the most prevalent algorithms of machine learning. This consists of putting the space
Multinomial Logistic Models and Customer Choice Analytics
We usually make use of the Multinomial regression model to make a description of certain data and to even provide an explanation of the association
Modeling Duration Data and Customer Behaviors Timing Prediction
Data related to time and duration appears in many settings in business and marketing, like duration of unemployment for instance. Consider that we have taken
Evolution of Marketing Analytics in the Big Data Era
There has been an enormous increase in digital channels like social media platforms, cloud applications and other online services. This phenomenon has provided businesses with
Ensemble Learning Methods for Predictive Accuracy
When it comes to predictive models or any other of kind of data analytics study, a single type of model based on a data sample
Customer Segmentation and Clustering Models
The process of customer segmentation is very important for all marketing professionals. The major objective here is to sort out and or organize customers into
Count Data Models and Consumer Purchasing Behavior Analytics
When we talk about count data from an econometrics standpoint, we can understand that it is a form of data where the observations are in
Customer Retention analytics in Subscription Setting
In a subscription-based business model, customers generally pay for goods or services by first subscribing for those goods and services. The amount that they pay
