Kenny Mobley

Kenny Mobley is a technology leader who helps organizations align their technology/business cultures and strategies. Through his 24 years of experience, he has helped Fortune 20, mid-sized, and start-up organizations to introduce data-driven business practices, increase organizational efficiency, optimize their processes, and implement new technology solutions.

Higher Education Enrolment Management with Business Analytics

In the past 40 years, enrolment management has gone from conceptual to a rational, data-informed and systematic approach. “Technology improvements allow us to reach more students in ways that were unimaginable”, says Steven Klein, the Associate Vice President for Enrolment Management at Angelo State University,… Read More »Higher Education Enrolment Management with Business Analytics

How to Leverage Business Analytics for Asset Management in Transportation Industry

Transportation is one of the world’s largest industries. Its sectors range from taxis to trucks, airplanes, trains, courier services, ships, barges, warehouses and logistics services. In total, during 2015, core transportation revenues in the U.S. is projected to be $974.4 billion. The key site selection… Read More »How to Leverage Business Analytics for Asset Management in Transportation Industry

How to Leverage IBM Business Analytics Tools in the Banking Industry

The world is getting swamped with technological advances almost daily, yet there are many banking institutions in the world who are still using spreadsheets for financial planning and budgeting? Are you one such banking institution? Maybe we can help you join the rest of the world and leverage IBM Business Analytics tools in the banking industry for more success in your business. Here’s how..
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Consumer Product Companies: How to Use Analytics Insights for Better Business Value

To drive growth and brand loyalty in this environment, consumer product companies need the ability to foster one-to-one engagement. Understanding what causes consumption and purchase behavior is key to maintain consumer relationships. Integrating data from multiple sources, and applying the appropriate analytics tools can help to better understand consumers.
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#TeamCresco at MES16

MES16 is the Midsize Enterprise Summit 2016 held in Austin from Sept 18-20, where you will find Team Cresco at Booth #201 with the IBM team today. Here’s a brief look at what you can gather from us at #MES16 but remember, today – Sept 20, 2016 – is the last day!
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A New Way to Engage with Customers – Marketing Analytics Part 2

This is the part 2 of a series of blog posts discussing customer journey analytics and marketing analytics.

In a previous blog post, we discussed the importance of understanding your customers’ marketing journey– and how to change the way that you can engage with your customers. The idea is about being able to visually see and understand your customers’ every move through your digital channels to ensure that you have a better understanding of what they are doing. And then, being able to take that information and create personalized engagements based off of data, not based off of guessing. Whoa, powerful stuff right?
Read More »A New Way to Engage with Customers – Marketing Analytics Part 2

Crime Analysis with IBM Watson Analytics

Understanding, analyzing and creating reports on crime patterns, criminal behavior, and past crimes is crucial in efforts to help prevent crime. We published a blog post that discusses how police forces are utilizing predictive analytics to understand the crime in their area and determine crime “hot spot” maps to better patrol certain areas. We also published a post on how Universities are utilizing predictive analytics to address where and when criminal activities are likely to happen on campuses.
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Business Indicators for Online Booking Websites

Most online booking websites are account-based with their own database systems that store client profile data, reservation details and transaction records. But also, most online booking websites don’t have solutions set in place to be able to review and explore this information enriched data in order to better understand its customers and make better business decisions.
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Budgeting and Planning with IBM Cognos TM1 For Higher Education Institutions

In a climate of cost-cutting competition for top students and staff, less public funding, and more stringent compliance requirements, college and university administrators must be able to define long-term growth plans while analyzing trends and scenarios to prepare for future excellence. This being said, budget management and planning is undoubtedly the most important step in this process.
Read More »Budgeting and Planning with IBM Cognos TM1 For Higher Education Institutions