kennymobley

Kenny is a technology leader who helps organizations align their technology/business cultures and strategies. Through his 24 years of experience, he has helped Fortune 20, mid-sized, and start-up organizations to introduce data-driven business practices, increase organizational efficiency, optimize their processes, and implement new technology solutions.

How the Florida Department of Juvenile Justice Utilizes Predictive Analytics to Gain Insight on Recidivism Rates

Criminal justice systems worldwide struggle with high rates of recidivism and poor correctional performance. According to a report released by Bureau of Justice Statistics (BJS) on April 2014, among all the 404,638 prisoners released in 2005 in 30 states of U.S., 67.8 percent of them were arrested within 3 years of release, and 76.6 percent were arrested within 5 years of release. (See following image)
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Optimize Your Inventory with Business Analytics

When people talk about Inventory Optimization (IO), there are probably many definitions behind it: it could mean reducing forecast error with better demand planning, or establishing better inventory target levels, or even improving daily inventory management. Over the past decade, the term has moved from a theoretical construct to a practical tool that improves corporate profitability.
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How to change the way you engage with your customers – Part 1

This is the first part of a series of blog posts discussing customer journey analytics and marketing analytics.

Attention marketers – this blog post, like many blog posts can be, is not to bore you.  I know that time is precious and valuable and it’s hard to find the time to read blog posts anymore. However, I promise you if you keep reading, you will not be disappointed, and a new idea and new way of thinking about understanding your customers more, ultimately allowing you to be a better marketer, will arise. The main purpose of this blog post is to discuss something crucial that should be apart of your marketing if it isn’t now.
Read More »How to change the way you engage with your customers – Part 1

How to Improve Performance in Cognos

Increasing performance in IBM Cognos platforms is crucial to ensuring that your BI reporting and analysis is performing quickly and efficiently. And now with IBM tools like PureData System for Analytics, which is powered by Netezza Technology, you can gain deeper queries across more data and you can accelerate the speed of which its being processed.
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Predictive Analysis – A New Solution for IT Security

Since the birth of the first PC, security issues threatens every industry that is implementing IT technology. Traditionally, the solution for IT security was to build a specific response on a specific cybersecurity threats. Since a few years ago, leading companies in the security industry have pronounced that, for every known threat, there is a solution. This is likely to be true.
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Minimize Loss in Auto Auctions with IBM Predictive Analytics

In the next five years, revenue for the used car market is expected to trend higher. Because the industry relies strongly on consumers to drive revenue growth, fluctuations in disposable income dictate the direction of the industry. In the coming years, rising disposable income levels are anticipated to increase the likelihood of an individual purchasing a big-ticket item, such as a used automobile.
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Public Transportation Management

The urban population has been growing and continues to grow, according to statistics from World Bank. The urban population in U.S. increased from 250 million in 2010 to 260 million in 2014 with a growth rate of 4% within 4 years (Urban population). Communities and businesses rely on healthy transportation – the demand for effective inner-city transportation systems becomes increasingly urgent.
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