Business Talk

Higher Education Enrolment Management with Business Analytics

In the past 40 years, enrolment management has gone from conceptual to a rational, data-informed and systematic approach. “Technology improvements allow us to reach more students in ways that were unimaginable”, says Steven Klein, the Associate Vice President for Enrolment Management at Angelo State University,… Read More »Higher Education Enrolment Management with Business Analytics

How to Leverage Business Analytics for Asset Management in Transportation Industry

Transportation is one of the world’s largest industries. Its sectors range from taxis to trucks, airplanes, trains, courier services, ships, barges, warehouses and logistics services. In total, during 2015, core transportation revenues in the U.S. is projected to be $974.4 billion. The key site selection… Read More »How to Leverage Business Analytics for Asset Management in Transportation Industry

Healthcare Organizations: How to Engage with Customers using Business Analytics

According to report, Health Insurers: The Customer Engagement Imperative, recently released by A.T. Kearney, the healthcare industry is standing on the edge of transformation. “A confluence of economic and regulatory pressures require bold responses from health insurance companies. Continually rising system-wide costs, coupled with wavering public trust, have culminated in legislation that pressures insurers to carry more risk while capping their margins and mandating that they keep to an 85% medical loss ratio.”
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A New Way to Engage with Customers – Marketing Analytics Part 2

This is the part 2 of a series of blog posts discussing customer journey analytics and marketing analytics.

In a previous blog post, we discussed the importance of understanding your customers’ marketing journey– and how to change the way that you can engage with your customers. The idea is about being able to visually see and understand your customers’ every move through your digital channels to ensure that you have a better understanding of what they are doing. And then, being able to take that information and create personalized engagements based off of data, not based off of guessing. Whoa, powerful stuff right?
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How to change the way you engage with your customers – Part 1

This is the first part of a series of blog posts discussing customer journey analytics and marketing analytics.

Attention marketers – this blog post, like many blog posts can be, is not to bore you.  I know that time is precious and valuable and it’s hard to find the time to read blog posts anymore. However, I promise you if you keep reading, you will not be disappointed, and a new idea and new way of thinking about understanding your customers more, ultimately allowing you to be a better marketer, will arise. The main purpose of this blog post is to discuss something crucial that should be apart of your marketing if it isn’t now.
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Crime Analysis with IBM Watson Analytics

Understanding, analyzing and creating reports on crime patterns, criminal behavior, and past crimes is crucial in efforts to help prevent crime. We published a blog post that discusses how police forces are utilizing predictive analytics to understand the crime in their area and determine crime “hot spot” maps to better patrol certain areas. We also published a post on how Universities are utilizing predictive analytics to address where and when criminal activities are likely to happen on campuses.
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Why Your Organizations Should Leverage Business Analytics in Today’s Dynamic Market

Customers can affect every aspect of a business. They affect anything from sales and marketing strategies to detailed operation decisions, to supply chain management and inventory control. Enterprises today are facing more challenges than ever before. Consumer product companies are standing on the edge of competition. According to an IBM report, failure rate of introducing new products is more than 70 percent, internationally. Various concerns are adding cost and complexity to the production cycle.
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Business Indicators for Online Booking Websites

Most online booking websites are account-based with their own database systems that store client profile data, reservation details and transaction records. But also, most online booking websites don’t have solutions set in place to be able to review and explore this information enriched data in order to better understand its customers and make better business decisions.
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