Marketing Analytics 2 Action is an award-winning offering designed to provide the tools your marketing and sales teams need to deploy, analyze, monitor and visualize their marketing efforts. Let’s explore its features and benefits to see how you can gain deeper insights from your data… Read More »Gain Deeper Insights with our Marketing Analytics 2 Action™ (MA2A) solution
It’s a glaringly known fact that most business leaders make decisions based on information they don’t trust or dont’ have. Moreover many businesses claim they don’t have complete access (or any access) to the information they need to do their jobs. If you’re one of… Read More »Decision Optimization with IBM Business Analytics
Predictive Analytics optimizes the Customer Experience provided by your business. If you’re in Retail, you can use Predictive Analytics to “predict” which one of your product lines should be the best one to carry on. And if you are in Banking, you can recommend new… Read More »How to Overcome Data Challenges in Predictive Analytics
With deeper insight into its sales data, customer product companies would be able to react more quickly to changes in the market – reducing risk and increasing profitability. For example, if you found a high number of returns of a certain product, you can quickly… Read More »How to Leverage IBM Business Analytics in the Consumer Goods Industry
Today’s business world poses a dynamic and risky environment for retailers. Consumers are exposed to an enormous amount of stimuli on a daily basis making it is easy to become overwhelmed with choices of products. In order to stay competitive, retailers should develop a store… Read More »How to Leverage Business Intelligence for Retail Industry
The people have rediscovered mass transit.
As a transit agency, now you need to improve your service levels in the face of increasing ridership, yet low resources. You can address this need of public transit ridership by harnessing analytics to streamline service, attract new customers while still retaining old ones.
Read More »Public Transit Ridership
The DataFirst Method is an IBM Analytics service that provides the game plan for a data-driven business. This is a methodology to extract more value from data. With it, you can understand where you are today, and what is the next best step to take.
Read More »What is The DataFirst Method?
The urban population has been growing and continues to grow, according to statistics from World Bank. The urban population in U.S. increased from 250 million in 2010 to 260 million in 2014 with a growth rate of 4% within 4 years (Urban population). Communities and businesses rely on healthy transportation – the demand for effective inner-city transportation systems becomes increasingly urgent.
Read More »Public Transportation Management
Paying employees based on their performance encourages and rewards staffs for their positive impact on business operations. Theoretically it should be an effective way to tie employee’s benefits with a company’s development however, the executives may experience difficulty in implementing these practices.
Read More »Building More Efficient Organizations Using IBM Incentive Compensation Management
It is important for Insurance companies to gain and retain more customers by offering attractive policies at the best rate, plus focus on customer service and satisfaction. But as volatile economic and market forces place increasing pressure on the financial services and insurance sectors, and every move needs to be carefully planned, how can insurance companies quickly respond to address these problems?
Read More »Accelerate Insurance Reporting Processes With IBM Cognos TM1