Industry – Media & Entertainment

Media & Entertainment Solutions

Discover the value and benefit of our media & entertainment solutions.

Cresco International offers a variety of media & entertainment solutions that will fit your needs. We focus on analytics, optimization, and A.I. solutions that can take your organization to the next level.

Audio analytics

Our solutions provide real-time intelligence about how customers feel about products and the company during a live conversation. Analytics applied to voice-based communications while the communications are happening helps deliver this intelligence.

Subscriber engagment

Data-driven operations deepen subscriber engagement. Our models consume diverse data, such as demographic, billing, usage, and social sentiment to provide predictive insights into customer churn, quality of service, and marketing campaigns.

Audience interest

The traditional method of media content development has been replaced by services like pay per view, live streaming and more. Media distributors and providers collect vast amounts of user data. Machine learning can help in the understanding of consumers behavior and preferences.

Safety & security

Security is of utmost importance in any setting, especially when it comes to patient privacy. Cresco offers security solutions that meet guidelines and security goals, while allowing you access to data when you need it,.

Data modernization

Data modernization is the movement of data from legacy systems to modern database systems. The goal is to improve business agility through cloud, mobile, and big data analytics.

Digital transformation

Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. Technologies like cloud computing are leading the way.

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Media & entertainment challenges

The media & entertainment industry no one is immune from disruption and this is especially true in 2020 — even those who helped create and spur them forward are facing challenges.

Spending outpaces profit

When spending is increasing faster than profit, that’s always a bad thing. AI and machine learning have the power to help companies be smarter about where and how they’re spending.

Trust and transperancy

In the media & entertainment industry, there is a massive gap in customer trust. Most customers feel they have no control over their data or privacy and have no protections against a breach.

Intelligent back office

Media & entertainment companies need to work on more than new and innovative media arms, they need to work on intelligent back office that can provide more efficient work processes overall.