Business Articles : Predictive Analytics in 30 Minutes

The idea of Predictive Analytics can somewhat be a hard concept to grasp. In this 30 minute webcast, gain insight into what Predictive Analytics really is and see it in action, as IBM Predictive Analytics expert, David Zyla demonstrates SPSS. You will learn how Predictive Analytics allows you to have access to more accurate target audience data and how to make key marketing decisions. Watch now: