Business Analytics

Higher Education Enrolment Management with Business Analytics

In the past 40 years, enrolment management has gone from conceptual to a rational, data-informed and systematic approach. “Technology improvements allow us to reach more students in ways that were unimaginable”, says Steven Klein, the Associate Vice President for Enrolment Management at Angelo State University,… Read More »Higher Education Enrolment Management with Business Analytics

A New Way to Engage with Customers – Marketing Analytics Part 2

This is the part 2 of a series of blog posts discussing customer journey analytics and marketing analytics.

In a previous blog post, we discussed the importance of understanding your customers’ marketing journey– and how to change the way that you can engage with your customers. The idea is about being able to visually see and understand your customers’ every move through your digital channels to ensure that you have a better understanding of what they are doing. And then, being able to take that information and create personalized engagements based off of data, not based off of guessing. Whoa, powerful stuff right?
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Optimize Your Inventory with Business Analytics

When people talk about Inventory Optimization (IO), there are probably many definitions behind it: it could mean reducing forecast error with better demand planning, or establishing better inventory target levels, or even improving daily inventory management. Over the past decade, the term has moved from a theoretical construct to a practical tool that improves corporate profitability.
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Why Your Organizations Should Leverage Business Analytics in Today’s Dynamic Market

Customers can affect every aspect of a business. They affect anything from sales and marketing strategies to detailed operation decisions, to supply chain management and inventory control. Enterprises today are facing more challenges than ever before. Consumer product companies are standing on the edge of competition. According to an IBM report, failure rate of introducing new products is more than 70 percent, internationally. Various concerns are adding cost and complexity to the production cycle.
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Using IBM SPSS Predictive Analytics to Gain University Campus Security Analysis

U.S. News recently published the 2015 Best College rankings which includes the latest rankings for all US colleges and universities. However, if you pay attention to the details, one thing may surprise you – crime data, or more precisely campus security, were not factored into the Best Colleges rankings methodology.
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Business Indicators for Online Booking Websites

Most online booking websites are account-based with their own database systems that store client profile data, reservation details and transaction records. But also, most online booking websites don’t have solutions set in place to be able to review and explore this information enriched data in order to better understand its customers and make better business decisions.
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Budgeting and Planning with IBM Cognos TM1 For Higher Education Institutions

In a climate of cost-cutting competition for top students and staff, less public funding, and more stringent compliance requirements, college and university administrators must be able to define long-term growth plans while analyzing trends and scenarios to prepare for future excellence. This being said, budget management and planning is undoubtedly the most important step in this process.
Read More »Budgeting and Planning with IBM Cognos TM1 For Higher Education Institutions