Marketing

Why AB Testing have a Unique Advantage for Marketing Analytics in Big Data Era

by Kenny Mobley
July 3, 2018July 17, 2020

The process of A/B split testing is a fairly new subject which relates to the old scientific method that was called a controlled experiment. While testing the efficiency of newer drugs, researchers split the volunteers into two groups, that is a treatment group and control… Read More »Why AB Testing have a Unique Advantage for Marketing Analytics in Big Data Era

Evolution of Marketing Analytics in the Big Data Era

by Kenny Mobley
July 3, 2018July 17, 2020

There has been an enormous increase in digital channels like social media platforms, cloud applications and other online services. This phenomenon has provided businesses with a chance to improve the user experience that their customers have whenever they use their products and services, thereby providing… Read More »Evolution of Marketing Analytics in the Big Data Era

Gain Deeper Insights with our Marketing Analytics 2 Action™ (MA2A) solution

by Kenny Mobley
March 3, 2017July 17, 2020

Marketing Analytics 2 Action is an award-winning offering designed to provide the tools your marketing and sales teams need to deploy, analyze, monitor and visualize their marketing efforts. Let’s explore its features and benefits to see how you can gain deeper insights from your data… Read More »Gain Deeper Insights with our Marketing Analytics 2 Action™ (MA2A) solution

A New Way to Engage with Customers – Marketing Analytics Part 2

by Kenny Mobley
June 7, 2016July 17, 2020

This is the part 2 of a series of blog posts discussing customer journey analytics and marketing analytics.

In a previous blog post, we discussed the importance of understanding your customers’ marketing journey– and how to change the way that you can engage with your customers. The idea is about being able to visually see and understand your customers’ every move through your digital channels to ensure that you have a better understanding of what they are doing. And then, being able to take that information and create personalized engagements based off of data, not based off of guessing. Whoa, powerful stuff right?
Read More »A New Way to Engage with Customers – Marketing Analytics Part 2

Introducing Marketing Analytics 2 Action (MA2A)

by kennymobley
February 25, 2016

As a marketer myself, I consistently need to track, monitor and analyze my implemented marketing campaigns, gain a better insight into our customers’ digital journey, review analytics on social media data, and automate marketing to ensure lead conversion and lead tracking. Read More »Introducing Marketing Analytics 2 Action (MA2A)