Marketing

Gain Deeper Insights with our Marketing Analytics 2 Action™ (MA2A) solution

Marketing Analytics 2 Action is an award-winning offering designed to provide the tools your marketing and sales teams need to deploy, analyze, monitor and visualize their marketing efforts. Let’s explore its features and benefits to see how you can gain deeper insights from your data… Read More »Gain Deeper Insights with our Marketing Analytics 2 Action™ (MA2A) solution

A New Way to Engage with Customers – Marketing Analytics Part 2

This is the part 2 of a series of blog posts discussing customer journey analytics and marketing analytics.

In a previous blog post, we discussed the importance of understanding your customers’ marketing journey– and how to change the way that you can engage with your customers. The idea is about being able to visually see and understand your customers’ every move through your digital channels to ensure that you have a better understanding of what they are doing. And then, being able to take that information and create personalized engagements based off of data, not based off of guessing. Whoa, powerful stuff right?
Read More »A New Way to Engage with Customers – Marketing Analytics Part 2