Planning Analytics

A New Way to Engage with Customers – Marketing Analytics Part 2

This is the part 2 of a series of blog posts discussing customer journey analytics and marketing analytics.

In a previous blog post, we discussed the importance of understanding your customers’ marketing journey– and how to change the way that you can engage with your customers. The idea is about being able to visually see and understand your customers’ every move through your digital channels to ensure that you have a better understanding of what they are doing. And then, being able to take that information and create personalized engagements based off of data, not based off of guessing. Whoa, powerful stuff right?
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Using Watson Analytics to Gain Key Data Insight into your Restaurant

Big data. It’s what retail companies use to track products and consumer behavior to deliver customized services or purchase suggestions.

Restaurant companies are essentially retailers of food and service, and their operation is influenced by many of the same factors as retail companies. However, competition among restaurants is extremely intense, considering dining options are constantly increasing.
Read More »Using Watson Analytics to Gain Key Data Insight into your Restaurant