In every business, there is some type of forecasting occurring. For example, Walmart recently ran demand prediction for more than 100,000 different products over 4,700 stores in the United States. Customer service centers may predict the demand of call volume every day or to optimize… Read More »Demand Forecasting in the Retail Industry
This is the part 2 of a series of blog posts discussing customer journey analytics and marketing analytics.
In a previous blog post, we discussed the importance of understanding your customers’ marketing journey– and how to change the way that you can engage with your customers. The idea is about being able to visually see and understand your customers’ every move through your digital channels to ensure that you have a better understanding of what they are doing. And then, being able to take that information and create personalized engagements based off of data, not based off of guessing. Whoa, powerful stuff right?
Read More »A New Way to Engage with Customers – Marketing Analytics Part 2
Budgeting is the core of finance. Today, most companies believe that they have a shortage of budget. However, in most cases it is not a lack of company cash flow, but instead it is a lack of efficient budget planning. An efficient budget plan can help the firm better allocate resources and reduce overall costs.
Read More »The Importance of Budget Planning and Analytics
Big data. It’s what retail companies use to track products and consumer behavior to deliver customized services or purchase suggestions.
Restaurant companies are essentially retailers of food and service, and their operation is influenced by many of the same factors as retail companies. However, competition among restaurants is extremely intense, considering dining options are constantly increasing.
Read More »Using Watson Analytics to Gain Key Data Insight into your Restaurant
IBM announced a new product at the IBM Insight 2015 conference in October in Las Vegas – IBM Planning Analytics – a Cognos TM1, Cognos BI and Cloud offering that is user friendly, intuitive and provides more upgraded features of these products.
Read More »The New IBM Planning Analytics