The tree-based techniques used for regression or classification have been some of the most prevalent algorithms of machine learning. This consists of putting the space of the forecaster into several strata or simple regions. Furthermore, in order to forecast the variable targeted for a fresh… Read More »Predictive Customer Analytics using Decision Trees with Scikit
Data related to time and duration appears in many settings in business and marketing, like duration of unemployment for instance. Consider that we have taken a sample of N persons at random who are losing their jobs but then begin to find more employment. Plus,… Read More »Modeling Duration Data and Customer Behaviors Timing Prediction
When we talk about count data from an econometrics standpoint, we can understand that it is a form of data where the observations are in the form of non-negative integer values {0, 1, 2, 3, …}, and that these integers mostly come from the process… Read More »Count Data Models and Consumer Purchasing Behavior Analytics
Predictive Customer Intelligence or Predictive Analytics or PCI is a better way of understanding your customers using IBM Analytics tools. Let us share how we make Predictive Customer Intelligence work using the example of one of our core solutions – Customer Behavioral Analytics or CBA.
Read More »How does Predictive Customer Intelligence Work?
Predictive Customer Intelligence (PCI), or Predictive Customer Analytics, helps you understand your customers better, individually. It helps you “predict” what your customers would want next. But is it really for you?
Read More »Is Predictive Customer Intelligence PCI for you?
It’s your birthday and one of the first messages on your phone is from your bank wishing you a very happy birthday! While we won’t contemplate about the kind of social life you might be leading, it’s safe to say that by sending that message, your bank certainly earned some brownie points with you. Read More »How to Use Predictive Customer Intelligence?
Let’s say, Joe’s your customer. Getting him onboard has been quite a feat for you and your team. Now to retain Joe as your customer, you need to know:
> What does Joe want next?
> Will your products/services cater to his needs?
Read More »What is Predictive Customer Intelligence?