Retail

Consumer Product Companies: How to Use Analytics Insights for Better Business Value

To drive growth and brand loyalty in this environment, consumer product companies need the ability to foster one-to-one engagement. Understanding what causes consumption and purchase behavior is key to maintain consumer relationships. Integrating data from multiple sources, and applying the appropriate analytics tools can help to better understand consumers.
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Predictive Analytics for Customer-Oriented Retail Banking

Today, consumers demand more from retail banks such as customized products, convenient service, and even rewards for being loyalty. In a recent banking industry report from McKinsey Company, they pointed out that “most banks have never created a close relationship with their retail customers and understand little of their actual needs.” Although maintaining relationships with customers is critical, and many banks aspire to do so, only few can actually deliver.
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Optimize Your Inventory with Business Analytics

When people talk about Inventory Optimization (IO), there are probably many definitions behind it: it could mean reducing forecast error with better demand planning, or establishing better inventory target levels, or even improving daily inventory management. Over the past decade, the term has moved from a theoretical construct to a practical tool that improves corporate profitability.
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How to change the way you engage with your customers – Part 1

This is the first part of a series of blog posts discussing customer journey analytics and marketing analytics.

Attention marketers – this blog post, like many blog posts can be, is not to bore you.  I know that time is precious and valuable and it’s hard to find the time to read blog posts anymore. However, I promise you if you keep reading, you will not be disappointed, and a new idea and new way of thinking about understanding your customers more, ultimately allowing you to be a better marketer, will arise. The main purpose of this blog post is to discuss something crucial that should be apart of your marketing if it isn’t now.
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