This is the first part of a series of blog posts discussing customer journey analytics and marketing analytics.
Attention marketers – this blog post, like many blog posts can be, is not to bore you. I know that time is precious and valuable and it’s hard to find the time to read blog posts anymore. However, I promise you if you keep reading, you will not be disappointed, and a new idea and new way of thinking about understanding your customers more, ultimately allowing you to be a better marketer, will arise. The main purpose of this blog post is to discuss something crucial that should be apart of your marketing if it isn’t now.
Read More »How to change the way you engage with your customers – Part 1