4-Touch Outreach Campaign — Friendly, AI + OR Pitch for Marketing Executives
This sequence can be used across both LinkedIn DMs AND email via HubSpot with minimal tweaks. Tone is conversational but intelligent — respectful of senior leaders, while positioning you as someone bringing real value, not spam.
Touch 1 — Initial Connection / Email Opener
Subject (if email):
👉 Is Your Marketing Budget Truly Optimized?
Message (LinkedIn or Email):
Hi {{First Name}},
I work with marketing leaders who are trying to answer one deceptively simple question:
“If I had $100K more to spend — where would I put it for the highest return?”
Most teams rely on attribution tools and past performance, but few are using AI + Decision Optimization (think CPLEX-style OR models) to simulate the best channel mix before spending.
Curious — does {{Company}} currently lean more on gut, dashboards, or actual optimization models when making allocation calls? 😊
Either way, I’d love to swap notes.
Touch 2 — Value Drop (No Ask)
Just sharing something I thought you might appreciate —
Modern Marketing Decision Stack (AI + OR in Practice):
- MMM (Marketing Mix Modeling) → What truly drives overall revenue?
- MTA (Multi-Touch Attribution) → Who gets partial credit along the journey?
- Optimization Engine (CPLEX / OR) → Where should the next dollar go for +15–20% better ROI?
Happy to send a 1-slide example of how leaders are using this without ripping out existing martech. Want it?
Touch 3 — Light Case / Social Proof
Quick example for context —
A CPG brand we worked with reallocated 12% of budget using AI + optimization models and saw 18% ROI lift in under 6 weeks, without increasing total spend.
Would love to explore if something similar makes sense for {{Company}} —
👉 Worth a 10-15 min thought experiment?
Worst case, you get a new framework to evaluate spend. Best case, we unlock budget efficiency.
Touch 4 — Final Friendly Nudge
I know you’re busy, so I won’t chase you if this isn’t a priority right now —
Should I:
✅ Send over that 1-slide strategy visual?
✅ Circle back in a month?
❌ Close the loop for now?
Either way — appreciate the connection and the work you’re doing at {{Company}}!
