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Business Indicators for Online Booking Websites

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Most online booking websites are account-based with their own database systems that store client profile data, reservation details and transaction records. But also, most online booking websites don’t have solutions set in place to be able to review and explore this information enriched data in order to better understand its customers and make better business decisions.


IBM Cognos Partner, IBM Business Analytics partner, business intelligence,

With a online booking database, by plotting the distribution of customers’ features, such as age, annual reservation times, annual transaction amount, and even feedback, a company can grasp a general idea of who existing customers are. They can also grasp customer loyalty and potential future prospective or targeted customers. This information can help in key marketing campaign decision making in order to customize targeted advertising or create promotion strategies in order to prevent customer churn in the short- term, and to expand customer base in the long- term.

Learn more about our reporting and data mining tools that can help you gain more insights about your customers, contact Cresco today.

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