The idea of Predictive Analytics can somewhat be a hard concept to grasp. In this 30 minute webcast, gain insight into what Predictive Analytics really is and see it in action, as IBM Predictive Analytics expert, David Zyla demonstrates SPSS. You will learn how Predictive Analytics allows you to have access to more accurate target audience data and how to make key marketing decisions. Watch now:
About The Author

kennymobley
Kenny is a technology leader who helps organizations align their technology/business cultures and strategies. Through his 24 years of experience, he has helped Fortune 20, mid-sized, and start-up organizations to introduce data-driven business practices, increase organizational efficiency, optimize their processes, and implement new technology solutions.
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