Target Persona:
VP of Supply Chain, Director of Logistics, Global Trade Compliance Manager, CFO (for cost-focused messaging)
Value Proposition:
Reduce landed cost via AI-driven HTS classification, duty minimization & free trade agreement optimization.
| Step | Action Type | Timing (Delay) | Channel | Message |
|---|---|---|---|---|
|
Step 1 |
Automated Email |
Day 0 (Immediately on enroll) |
Email |
Touch 1 – Awareness / Problem Intro |
|
Step 2 |
Task: Send LinkedIn Connection Request |
Wait 1 Day |
LinkedIn |
Touch 1B – “Let’s connect on tariff savings” |
|
Step 3 |
Automated Email |
Wait 3 Days after Step 1 Email |
Email |
Touch 2 – Insight / Simulation Hook |
|
Step 4 |
Task: LinkedIn Follow-Up DM |
Wait 1 Day after Step 3 |
LinkedIn |
Touch 2B – Quick Q on current tariff process |
|
Step 5 |
Automated Email |
Wait 4 Days after Step 3 |
Email |
Touch 3 – Case Study / Social Proof |
|
Step 6 |
Automated Email (or Manual if personalized) |
Wait 5 Days after Step 5 |
Email |
Touch 4 – Breakup Style CTA |
Touch 1 – Awareness / Problem Introduction
Email Subject Line Ideas:
- “Are you overpaying hidden import duties?”
- “Quick tariff savings check for {{Company}}”
Email Body:
Hi {{First Name}},
Many importers don’t realize 3–8% of their landed cost is lost to tariff misclassification or missed trade program opportunities.
We recently helped a {{Industry}} company recover $2.1M in annual duty overpayments simply by optimizing their HTS codes and leveraging free trade agreements.
Would you be open to a 5-minute tariff leakage assessment? I can run it confidentially based on your public import data.
Best,
{{Your Name}}
LinkedIn Connect Message:
Hi {{First Name}}, noticed you manage trade/logistics at {{Company}}. I help companies recover tariff overspend through classification & FTA automation — thought it might be relevant to connect.
Touch 2 – Insight / Hook
Email Subject:
“Quick tariff simulation for {{Company}}?”
Email Body:
Hi {{First Name}},
Based on {{Company}}’s import profile, there may be up to X% in recoverable duty exposure — especially if you’re sourcing from {{Country}}.
Would you be interested in a HTS reclassification simulation to quantify the exact savings?
Happy to send you a before vs. after comparison.
Best,
{{Your Name}}
LinkedIn Follow-Up Message (after connect accepted):
Thanks for connecting! Quick Q — do you currently optimize HTS codes manually or via automation? Curious how you handle tariff strategy today.
Touch 3 – Social Proof / Case Study
Email Subject:
“Case Study: {{Similar Company}} saved $1.4M on tariffs”
Email Body:
Hi {{First Name}},
Sharing a quick win:
{{Similar Company}} was importing $XXM annually from China.
After reclassifying 140 SKUs and applying USMCA where eligible, they reduced duties by 27%.
If you’d like, I can benchmark {{Company}} similarly — no cost, just actionable insight.
Should I send over a sample report?
Best,
{{Your Name}}
Touch 4 – Direct CTA / Breakup Style
Email Subject:
“Worth exploring tariff savings or should I close this out?”
Email Body:
Hi {{First Name}},
Not sure if tariff optimization is a current priority — happy to close the loop.
Just let me know:
- ✅ Send the savings simulation
- 🤷 Maybe later this quarter
- ❌ Not relevant
Either way, appreciate the clarity!
Best,
{{Your Name}}
