July 3, 2018

The process of A/B split testing is a fairly new subject which relates to the old scientific method that was called a controlled experiment. While

The tree-based techniques used for regression or classification have been some of the most prevalent algorithms of machine learning. This consists of putting the space

We usually make use of the Multinomial regression model to make a description of certain data and to even provide an explanation of the association

Data related to time and duration appears in many settings in business and marketing, like duration of unemployment for instance. Consider that we have taken

There has been an enormous increase in digital channels like social media platforms, cloud applications and other online services. This phenomenon has provided businesses with

When it comes to predictive models or any other of kind of data analytics study, a single type of model based on a data sample

The process of customer segmentation is very important for all marketing professionals. The major objective here is to sort out and or organize customers into

When we talk about count data from an econometrics standpoint, we can understand that it is a form of data where the observations are in

In a subscription-based business model, customers generally pay for goods or services by first subscribing for those goods and services. The amount that they pay