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Efficient Marketing Campaigns and Call Centers with Optimization

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Efficient Marketing Campaigns and Call Centers with Optimization

In this webinar, Sanjeev Datta, the principal of Cresco International, and Dr. Meysam Cheramin, Operations Research Specialist and the developer of Call Center Staffing and Marketing Campaign Optimization apps, will talk about how Mathematical Optimization and Machine Learning can bring significant benefits to organizations by enabling them to make optimal decisions about their marketing and human resource plans and schedules. Moreover, they will go over how these state-of-the-art optimization apps were developed by FICO Xpress and FICO Insight technologies.   

More information on the Optimization apps discussed in this webinar can be found at:  

[1] https://crescointl.com/optimcampaign/

[2] https://crescointl.com/callcarepro/

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