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North Texas IBM User Group

IBM Business Partner, Cresco International, is hosting the North Texas IBM User Group Meeting.   Cresco International is a consulting firm leveraging Big Data Analytics, Machine Learning, Artificial Intelligence, Optimization, and Operations Research to solve business challenges for clients across the globe. Cresco International is one of the best implementors of IBM Decision Optimization integrated with Cognos Analytics and SPSS. In this quarter’s meeting, they will take you through a few of the popular use cases of these advanced analytics solutions.

Please register for the meeting here!

Download the event flyer here!

How to join the webinar?  To join the webinar, please paste the following link to your browser:

Agenda (subject to change):

  •    9:00 – 9:15 am: Welcome and Introductions
  •    9:15 – 10:00 am:  Let’s talk about Conversational AI! (Kaitlyn Arnold, IBM)
  •   10:00 – 10:45 am: Call Center Optimization with IBM Cognos Analytics, Watson Assistant, and IBM Decision Optimization
  •   10:45 – 11:00am:  Break
  •   11:00 – 11:30 am: Marketing Campaign Optimization with IBM Cognos Analytics and IBM Decision Optimization
  •   11:30 – 12:00 pm:  Update from Think 2023 Orlando

The event is finished.


May 18 2023


9:00 am - 12:00 pm



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Cresco International


Cresco International
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  • Dr. Meysam Cheramin
    Dr. Meysam Cheramin
    Operations Research Specialist

    Meysam is an operations research specialist with 7 years of experience in optimization, simulation, and data analytics. He has been providing consulting services that leverage operations research techniques based on the idea that all solutions should focus on return on investment, profit margin improvements, and new revenue opportunities. He is keen on solving business problems using a hybrid approach of analytics, modeling, and process improvement.

    Meysam has built many optimization applications for various supply chain, healthcare, energy, and financial problems. Developing resilient supply chain networks for recycling permanent magnets, developing an operating
    room scheduling application for hospitals, and developing trade promotion and pricing optimization applications for retailers are some of his past project experiences. Moreover, Meysam has developed Cresco’s Call Center Staffing Optimization application. Meysam’s technical toolbox includes Python, C++, C, CPLEX, Gurobi, FICO Xpress, GAMS, AMPL, CVX, R, SQL, SAS, MATLAB, and ARENA.

    Meysam holds B.S. and M.S. degrees in Industrial Engineering from the Kharazmi University and Sharif University of Technology (Tehran, Iran). He has a Ph.D. in Systems and Industrial Engineering from the University of Arizona. He is the author of several academic papers on optimization under uncertainty, supply chain optimization, and healthcare scheduling.

    Furthermore, he presented his work at several international conferences including the Institute for Operations Research and Management Sciences (INFORMS) and the Institute of Industrial and Systems Engineers (IISE). He also has a few years of experience in teaching optimization, simulation, and statistics at the university level.

  • Sanjeev Datta
    Sanjeev Datta

    Sanjeev has spent the last two decades consulting companies in technology and strategy around analytics and enterprise architecture. He has helped companies with data strategy, data governance, analytics & Data Science. He has led teams to deliver excellence for clients from strategy to implementation. His career began as a consultant working closely with technology which has allowed him to understand clients’ needs and the importance of generating ROI for continued business and partnerships.

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