Evolution of Marketing Analytics in the Big Data Era
There has been an enormous increase in digital channels like social media platforms, cloud applications and other online services. This phenomenon has provided businesses with
There has been an enormous increase in digital channels like social media platforms, cloud applications and other online services. This phenomenon has provided businesses with
When it comes to predictive models or any other of kind of data analytics study, a single type of model based on a data sample
The process of customer segmentation is very important for all marketing professionals. The major objective here is to sort out and or organize customers into
When we talk about count data from an econometrics standpoint, we can understand that it is a form of data where the observations are in
In a subscription-based business model, customers generally pay for goods or services by first subscribing for those goods and services. The amount that they pay
Follow along with Cognos expert Albert Valdez III as he creates a COVID-19 dashboard with ease, thanks to the powerful visualization capabilities of Cognos. Always
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IBM has been on a mission to drive innovation with data. In this respect, they recently unveiled its most powerful quantum processor yet, at 16
Does the term “Business Analytics” intimidate you? Maybe because you start calculating how much more money it will cost you to use business analytics software
IBM Cognos TM1 (formerly Applix TM1, formerly Sinper TM/1) is the enterprise planning software from IBM, used to implement collaborative planning, budgeting and forecasting solutions,
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